3 Best Social Media Automation Tools For ADHD Marketers

Looking for the best social media automation tools for ADHD marketers? We’ve got you covered.

As a digital marketer with ADHD, there are days when I can barely keep my head above water. However, thanks to these social media automation tools, I am no longer worried about missing out on critical social media tasks.

From creating, scheduling, and repurposing content to boosting my social media engagement, these automation tools stand out and are a lifesaver for my digital business.

In this article, I will share the 3 best social media automation tools that have revolutionised my social media marketing work and made things easier for my ADHD brain. You can also check my social media marketing guide for effective strategies that work for ADHD social media marketers.

I will go deeper into how these tools help and how to use them to streamline your social media marketing work.

Key Features to Look for in Best Social Media Automation Tools for ADHD Marketers

Before we jump to the discovery of the best automation tools for social media, we need to understand what features to look for when selecting these apps.

I have been through my fair share of these automation tools – some good, some bad, some downright ugly. But after years of trial and error (and a few embarrassing scheduling mishaps), I have figured out what features really make a difference for my ADHD brain.

Factors to consider when choosing automation tools and apps

1. Visual Planning Interfaces

I cannot stress this enough: text-heavy dashboards are overwhelming and encourage inconsistency. I can tell you that a good visual layout is worth its weight in gold. A visual content calendar lets you see all your content laid out before you.

2. Cross-platform scheduling

Let’s be honest here. Trying to remember to post on three different platforms at optimal times often leads to not posting anything at all. With an excellent cross-platform scheduler. you can set your post and forget it. No more anxiety.

3. Content repurposing capabilities

This feature is like finding a $20 bill in your old jeans – unexpected but totally awesome. You will save so much time and energy if you can tweak a post for different platforms, which makes low-energy and low-focus less problematic.

4. Customizable workflows

No two ADHD brains work the same way. You should be able to set up a workflow that matches your unique thought process. It is like having a personal assistant who actually gets you.

5. Excellent customer service

Don’t underestimate the power of good customer support. Because when things go wrong (and they will), you want to know there’s a human on the other end who can help you fix it. Fast.

The goal here isn’t to find a tool that does everything perfectly. It’s about finding one that complements your strengths and supports your weaknesses. It’s about reducing the mental load so you can focus on what you do best – being creative and connecting with your audience.

1. Later

Later is a popular social media management platform that specialises in visual content planning and scheduling, particularly for Instagram, but also supports other major social networks. It’s designed to help marketers streamline their social media workflow and maintain a consistent online presence.

I stumbled upon Later during a particularly chaotic week when I had forgotten to post on my Instagram for two days in a row. It was a game-changer for me – I learned how to plan a week’s worth of content and visualize it in one place.

My favourite feature is the ability to choose if your posts get published automatically or to be reminded to post them when the right time comes. For some social media platforms like Instagram, I prefer to post it myself on the day of posting.

Main features

Visual content calendar: You can view your photos on the content calendar which is excellent for glancing at what is scheduled for the day. You can also drag and drop your posts into the calendar.
Multi-platform scheduling: You can manage TikTok, Instagram, Facebook, Pinterest, X, YouTube and Linkedin.
Caption writer: Use the AI-powered caption writer to save time on multiple platforms.
Basic analytics: You can see your profiles and posts performance across five different platforms in an easy-to-understand dashboard.
Social listening: You can have helpful insights such as brand sentiment, trends and relevant topics that help you build your community
Content creation aid: You can search and find the best user-generated content for your brand and audience. You can crop, trim and filter your videos and videos whilst scheduling.
Mobile-friendly scheduling: You do not have to be in front of a computer to schedule and publish your content; your phone is enough.

ADHD Benefits of Using Later

The reason Later is one of the best social media automation tools is because of its adhd-friendly benefits laid out below:

Visual planning helps with organization
Batch content creation reduces daily stress
Auto-publishing minimizes forgetfulness

How Later helps me as an ADHD digital marketer (Case Study)

My experience with Later has been phenomenal. You know that feeling when you’ve got thousands of tabs open, notifications pinging left and right, and your brain’s all over the place? I have been there and it was not pretty at all.

Managing multiple social media accounts can be a real pain in the butt, especially when you have ADHD but Later helped me put things in the right order. From inconsistent posting to worrisome social media organisation, it transformed the way I tackled social media marketing.

At first, I was sceptical because of the many social media automation available out there claiming to be the best. When I signed up for the first time, the interface was clean, and intuitive and actually made sense to my ADHD brain. No flashy distractions or complicated menus.

Connecting my accounts was so easy. I won’t lie to you, there was a learning but the demo and vast amounts of tutorials set me up real quick. After a few days of using it, I was able to create a visual content calendar for all my social media accounts.

There was no more forgetting what I was supposed to post where… No more time blindness throwing off my schedule. I could batch-create content during my hyperfocus sessions, schedule it all out and then let Later handle the rest.

The analytics dashboard helped me understand my audience and I got a visual representation of how my content was performing, which contributed to me saving time and dedicating time to what works.

A photo showing the pricing of Later software

Pros

Offers an intuitive, user-friendly interface for a fast learning curve (Mastered it within a week)
Is excellent for cross-platform scheduling and content creation.
Offers a 14-day free trial to see if it is a good fit for you
Has a vast library of tutorials, demos and articles for quick mastery of the plans including a course with a certificate

Cons

You can only use 1 account per social media platform with the basic plan
There is no free plan available for long-term use
It can be pricey for larger teams or if you want to have more social media accounts per platform
There are some limited features for lower-tier plans

2. Make (Formerly Integromat)

Make (formerly Integromat) is a powerful automation platform that allows users to create complex workflows across various apps and services. It’s not specifically a social media tool, but it can be used to create custom social media automation processes.

If you are spending hours cross-posting content on different channels but do not want to use a tool like Later, Make is perfect for you. Plus, you can use it to automate many things in your social media marketing workflows such as generating content ideas from Chatgpt on autopilot, sending emails, conducting market research, and adding data to spreadsheets automatically for further analytics. The possibilities are endless.

What I like about Make is its flexibility. You can automate anything from the marketing department, sales, operations, customer service, and finance among others. There is a learning curve but the templates and tutorials make it easier to learn and implement. If you are comfortable with workflows, this is one of the best social media automation tools I would recommend you get right away.

Main Features

Visual workflow builder: You can visualize everything you do on the platform with large icons representing each app you are linking through drag and drop.
Connects with 1000+ apps and services: You can connect 1000+ apps on the platform and create automation for almost anything you imagine with infinite workflows.
Complex automation scenarios: You can design complex workflows without any coding knowledge or expertise. You can design and test within minutes to check the effectiveness of the automation.
Real-time execution and error handling: Make will execute your automation in real-time and handle any errors or notify you so that no time is wasted when dealing with tasks. You can set up alternative workflows if things go wrong as a backup.
Collaboration with teams: You can collaborate with your team members or clients when working on a particular automation. You can view when was the scenario edited and if it was a success.
Templates: You can use the available to build common workflows right off the bat.

An infographic showing Make's business solutions across different departments. The header reads 'Make across your business' followed by eight categories arranged in a grid layout. Each category has an icon and descriptive text: Marketing (megaphone icon) for driving faster growth; Sales (graph icon) for leveling up sales cycles

ADHD Benefits of Using Make

Here are the benefits of using Make when you have ADHD according to my experience with the app:

Reduces repetitive tasks, freeing up mental energy
Visual workflow builder aids in understanding complex processes
Automates multi-step tasks that are easy to forget

How Make Helps Me as an ADHD Digital Marketer (Case Study)

I am not an automation goddess but Make is an excellent platform for learning simple and complex automation in my digital marketing work. My biggest ADHD struggle was forgetting scheduled content, but then, I created an automation to send me a Slack notification when any post goes live.

The real game changer was setting a “customer service watchdog” scenario. When a client emails me, Make creates a Trello card, sets a follow-up reminder, and even pings me on Telegram if I haven’t responded within 4 hours. No more “Oh shoot, did I reply to that?” moments! I have one single email for customer service.

My favourite trick is the “time blindness buster” automation. Every time I book a client call in Calendly, Make automatically blocks out 30 minutes before for prep and 10 minutes after for notes in my Google Calendar.

My “content repurposing robot” is another lifesaver. When I upload a YouTube video, Make automatically transcribes it, creates a blog post draft in WordPress, pulls out quote-worthy snippets for Twitter, generates image quotes for Instagram, and even creates a Pinterest-friendly infographic template.

I believe that I may not be using Make to its full potential because I use other tools but for those willing to learn and put in some time to create the initial set-up, the benefits are endless. It gets as good as you can get with automation.

Pros

It is extremely flexible and powerful with the ability to upgrade and pay for more automated actions
It has a huge library of articles, tutorials and templates to ease setting up templates
It has detailed logs for easy troubleshooting if there are errors

Cons

There is a steep learning curve for those not comfortable with automation
It can be overwhelming for beginners with no experience
It requires a time investment to set up effectively

3. ManyChat

ManyChat is a chatbot platform primarily used to create Facebook Messenger bots, but it also supports Instagram and other messaging channels. It’s designed to automate customer interactions, lead generation, and sales processes.

If you have a high Instagram, WhatsApp and Facebook engagement rate, you can use Manychat to automate your responses and deliver freebies directly into the inbox of your leads. It is excellent for driving more sales and conversions through smart automation that does not leave your leads hanging waiting for your response.

If you landed on this article looking for the best social media automation tools for social media growth, Manychat is what you are looking for.

After forgetting to follow up with leads one too many times, I decided to give ManyChat a try. Now, my chatbot handles initial inquiries 24/7, and I wake up to qualified leads every morning.

I love that I am able to integrate other apps to enhance my productivity and add features non-existent on native social media platforms such as Facebook. For example, I can accept payments inside Facebook Messenger by activating a “Buy Button” in Flow Builder. If you use it in conjunction with Make, you can connect to hundreds of other applications that can increase your conversion rate.

An illustration of a woman with red hair working at a computer desk, with a thought bubble expressing how Manychat will help manage social media tasks and client interactions. The background features a gradient from yellow to pink

Main features

Visual flow builder: You can easily create chatbots using a drag-and-drop flow builder with its friendly user interface and easy-to-navigate dashboard.
Multi-channel support: Manychat currently supports Instagram, WhatsApp and Messenger which you can easily integrate with other apps via Make or Zapier.
Automated sequences and broadcasts: You can send out messages and sequences to your leads and customers and
Integration with CRM and other tools: You can connect Manychat with your CRM to manage your leads in one place and avoid task-switching to reduce overwhelm.
Chat Analytics: You can easily track your chatbot’s performance with detailed reports available in Manychat to optimise your chatbot and chat marketing efforts in inboxes.
Lead generation: You can create automation that initiates a conversation with someone who has commented on your posts and craft FAQs for new leads texting you for the first time.
Growth Tools: You can expand your business customer base by using a bot on your social media platforms to automatically interact with prospects. So, even if your leads do not message you directly, you can initiate a conversation automatically.

ADHD Benefits of Using Manychat

After using Manychat for my client’s Instagram accounts over time, here are the top ADHD benefits:

Manychat automates repetitive customer interactions making your social media tasks less boring.
It ensures consistent follow-ups without relying on memory which is good for boosting engagement
It frees up time for more creative tasks that stimulate our ADHD brain

How ManyChat Helps Me as an ADHD Digital Marketer (Case Study)

Manychat does a wonderful job at helping me keep my engagement rate high on Meta social media platforms and generate leads for my affiliate marketing business. I don’t have to be online 24/7 to reply to basic queries and deliver freebies to my audience. It costs way less than hiring a virtual assistant who would have to do all of this for me.

I use it to convert my followers into leads and re-engage with people who interacted with me at some point on Facebook and Instagram through sequences and broadcasts.

I do not have to respond to common queries, which gives me more time to chat with leads with higher intent to purchase from me. Sometimes, when I offer freebies and people message me to ask for it, I let Manychat take care of it and I even go one step further by dropping automated text sequences to build my clients’ brand awareness by talking about future discounts, promos and new launches.

It works great on Instagram. You can program your bot to offer coupons based on mentions and reactions in your audience’s stories. It is also perfect for InstagramLive. My clients can carry on with their lives without worrying about delivering coupon codes or hot deals to their inboxes.

My favourite use of it is the automation of responses to comments in real time. This allows me to capture my leads in real time as my reel views grow and I get more visibility.

Pros

User-friendly, no coding required
Powerful automation capabilities
Helps maintain engagement even during off-hours

Cons

Primarily focused on Meta’s ecosystem
Some advanced features can be complex to understand
Effectiveness depends on well-crafted conversation flows

A pricing comparison image showing three Manychat plans: Free ($0), Pro ($15), and Elite (Custom pricing), each offering different levels of social media management features.

Why Should ADHD Marketers Use Social Media Automation Tools?

Social media is synonymous with constant notifications, never-ending feeds, and the pressure to always be “on” – which is often a recipe for disaster for a dopamine-seeking ADHD brain.

I remember when I started my digital marketing career, one of the biggest challenges I had was consistency in posting. You know how it goes – one day, you are on fire, churning out content like a machine, and the next day? Just crickets.

The common challenges with social media marketing involve digital overwhelm, time management and prioritization, time blindness, demotivation and low morale, impulsivity, hyperfocus, forgetfulness and distractibility.

Time-blocking techniques have helped me tremendously in suppressing these little demons that haunt my ADHD brain. However, it is the social media automation tools that helped me eliminate some of these challenges such as inconsistency in posting, and responding to comments among others.

How to Implement These Best Social Media Automation Tools in Your Social Media Marketing Strategy?

Implementing new tools can be overwhelming and take a lot of your time for initial set-up which it is recommended to follow these best practices:

Start with One Tool at a Time: Pick one tool to start with. I’d recommend Later if you’re struggling with consistent posting, Make if you’re drowning in repetitive tasks, or ManyChat if customer engagement is your pain point.
Set Clear Goals: Before diving in, ask yourself: What do I want to achieve with this tool? For Later, it might be “Post consistently on Instagram five times a week.” For Make, perhaps “Automate the process of sharing blog posts to social media.” For ManyChat, maybe “Respond to initial customer inquiries within 5 minutes, 24/7.”
Dedicate Learning Time: Schedule a specific time to learn your new tool. Go through demos and tutorials available before jumping to YouTube.
Use templates: You do not have to reinvent the wheel. Use templates if available.
Be Patient and Celebrate Small Wins: Implementing new tools is a process. You will not be excellent at it instantly so be patient with yourself.

This illustration shows a split-screen comparison of two different mindsets when approaching automation tools. On the left, a figure is shown feeling overwhelmed with their hands on their face, expressing frustration about having too many tools to master. On the right, a more optimistic figure is shown celebrating with raised arms, sharing advice about taking things one step at a time and using templates while learning through tutorials.

Final Words on Using Social Media Automation Tools

Implementing Later, Make, and ManyChat isn’t about creating a perfect, set-it-and-forget-it system. It’s about building a flexible, powerful toolkit that adapts to your ADHD brain and helps you shine in your social media marketing.

Start small, be consistent, and before you know it, you’ll have a social media machine that hums along smoothly, leaving you free to chase that next big idea!

You can check out my ultimate guide on social media marketing for ADHD entrepreneurs and the best social media tools to use for more productivity. I hope this article on the best social media automation tools for ADHD marketers was helpful!

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